Learn by doing
Georgia-Pacific, the Harbin Clinic, Jackson Spalding, Newell Brands, Northwestern Mutual and Darrah & Company, Ltd. What do top organizations like these have in common? They recruit Berry interns who come prepared to apply real-life marketing.
In our program, you’ll gain firsthand knowledge of marketing communications, professional selling, quantitative and qualitative marketing research, and brand marketing. Our professors research and teach in a broad range of areas: advertising, consumer research, international marketing, sales and sales management, public policy, market research, brand management, product symbolism and lifestyle marketing.
You’ll learn firsthand from faculty who are active business consultants and mentors. Drawing on service-learning projects and community-based research projects, you’ll be ready to tackle an internship in the business hubs of Atlanta, Birmingham, Chattanooga and beyond. Like our alums, you’ll have a chance to explore an exciting field — such as sports marketing, health care, financial services, manufacturing, communications or non-profit marketing — so you can land your dream job.
Our program offers a variety of ways to apply knowledge — from conducting marketing projects for area businesses to participating in student-operated businesses through Berry College Student Enterprises. Participate in the Berry College Marketing and Sales Club to train in marketing and sales, personal presentation and business strategy.
Marketing FACULTY
Dr. Englis serves as the chair of the Management, Marketing and Creative Technologies Department. He is a psychologist who has taught consumer behavior, marketing strategy, principles of marketing and related subjects. Dr. Englis’ current research focuses on consumer psychology, product and brand symbolism, and the role of imagination in entrepreneurship and innovation. With an active consulting practice in consumer product innovation as well as intellectual property law, Dr. Englis has been accepted in federal court as an expert in marketing, branding and survey research methodology.
With an array of contacts and professional experiences, our professors connect students with business leaders and mentors beyond Berry. For example, students in marketing class have opportunities to present sales pitches and receive critiques. Marketing majors are also coached on obtaining internships and preparing for the job market or graduate school.
Marketing Courses
Whether you plan to work for a profit or non-profit organization, you’ll learn how to communicate with audiences using an integrated-marketing communications approach. You’ll gain insight into the effectiveness of synergies between communication tools — public relations, sales promotions, advertising and event sponsorship.
This course will prepare you to tackle complex international marketing challenges. Along with theory and research, plus examples of practical solutions, you’ll explore political, legal, economic and cultural considerations that affect the decision-making of international businesses.
Consuming a meaningful experience — instead of just buying things — matters to consumers. This course examines marketing practices in sports and the performing arts, covering services marketing, experiential consumption, marketing strategies, sponsorship and licensing. Students prepare and evaluate sponsorship proposals through projects with actual organizations.
Marketing LIVES
When Breelan Baxter ’21, a management and marketing major, started her first semester at Berry, she had no clue that she’d pursue a career in event planning. In fact, she was not even sure about a major. She considered chemistry and then education before deciding it was okay to sign on as “undeclared” for her first two years.
Fast-forward to 2022: Breelan holds a job as a conference coordinator with a national company known for staging major events that grow business for their clients. Building on her knowledge base in business, she rose in the college’s work program to manage a major Berry event — Marthapalooza, the on-campus carnival that’s a major fixture during the college’s annual Mountain Day celebration.
Related Programs
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