Associate Professor of Business Communication
Samantha Nazione is an Associate Professor of Business Communication in the Department of Management and Marketing at Berry College. Her research focuses on persuasion, social media, and campaigns - most often in the context of health. Journals her work has been published in include Patient Education and Counseling, Medical Education, and Journal of Health Communication.
Dr. Nazione teaches courses focused on social media and communication. She also teaches a senior seminar class, helping to prepare students for the job market. Dr. Nazione’s favorite part of her job is acting as a mentor to current, as well as former students regardless of whether they are interested in a research or professional career. She received the 2017 Eleana M. Garrett Award for Meritorious Advising and Caring at Berry College.
Outside of academia, Dr. Nazione loves to travel, try new foods, and make memory photo books with her husband and their three children.
Education
- B.A. Michigan State University, Communication, 2007
- M.A. Michigan State University, Health Communication, 2009
- Ph. D. Michigan State University, Communication, 2013
Teaching Interests
- Public relations
- Social Media
- Persuasion
- Campaigns
Research Interests
- Health disparities
- Provider-patient communication
- Provider empathy
- Campaign implementation and evaluation
- New technology
Selected Publications
- Nazione, S., Perrault, E., & Pace, K. (2020). Impact of information exposure on perceived risk, efficacy, and preventative behaviors at the beginning of the COVID-19 pandemic. Health Communication, 26, 23-31.
https://doi.org/10.1080/10410236.2020.1847446
- Nazione, S., Nazione, A., & Griner, T. (2020). How do perceptions of verbal statements and nonverbal actions as empathetic differ by medical appointment context? Patient Education and Counseling, 103,410-413.
https://doi.org/10.1016/j.pec.2019.08.016
- Nazione, S., Perrault, E., & Keating, D. (2019). Finding common ground: Can provider-patient race concordance and self-disclosure bolster patient trust, perceptions and intentions? Journal of Racial and Ethnic Health Disparities, 6, 962-972.
- Nazione, S., & Perrault, E. (2019). Responding to social media consumer complaints: An empirical examination of the consequences. Corporate Reputation Review, 22, 134-143.
https://doi.org/10.1057/s41299-019-00064-2
- Nazione, S., & Nazione, A. (2018). Reducing health disparities: Understanding the unintended effects of health care professional and patient characteristics on treatment. Journal of the American Osteopathic Association, 118, 376-383. doi: 10.7556/jaoa.2018.081